http://www.unmarketing.com/

http://www.unmarketing.com/

Really interesting site. Relationships build marketing.

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Company Relations

Instead of starting with the question, “what are all the things our consumers want to hear from us?” they are starting with “what do we want to say to our consumers in this YouTube video?” The result is silo-driven content creation that doesn’t necessarily align with customer needs and desires. It’s business as usual.

This quote really captures the mindset of companies. I believe companies need to send out more consumer based information more than information that the company wants to broadcast.

Seatbelts

Although this is not quite a “Game Changing Marketing Campaign” it is in the realm of a game changer. Volkswagen invented the three point seat belt, which is much safer than just the one belt, and allowed free reign on the idea. This is really what companies should be about, and really tells a story about Volkswagen. The company is willing to give up money for the safety of other people. It is not a money hungry company, and it is legitimately concerned with the safety of drivers and passengers.

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Mike May

Mike May is such an inspiration. He has quite an interesting life story; blinded at 3 and regained sight in his 40’s. He is great at telling his story through some of his journal entries posted on the Guardian. His story really reminded me of how much we take for granted, even things that don’t seem positive. Being blind, I’m sure, is not on anyone’s bucket list. But still, blindness just becomes a way of life when you are blind (of course), and being able to see would come as a great shock and a new life.

Life is just so intricate and sacred. He says in his journal that he feels uncomfortable when looking into a persons eyes, as it is so intimate. People are really quiet exposed by small things, such as their eyes.

People who have sight take it for granted; not because it is better than not seeing, because really however you are born is just the way it is, but because there is so much wonder in seeing. I can’t say the same about being blind, as I am not, and I know there are amazing things blind people can do that seeing people cannot, but sight is so amazing. To be able to see emotions on peoples faces, understand pictures, and see the wondrous things around us is just so amazing to me.