Really interesting site. Relationships build marketing.
Instead of starting with the question, “what are all the things our consumers want to hear from us?” they are starting with “what do we want to say to our consumers in this YouTube video?” The result is silo-driven content creation that doesn’t necessarily align with customer needs and desires. It’s business as usual.
This quote really captures the mindset of companies. I believe companies need to send out more consumer based information more than information that the company wants to broadcast.
There is a new marketing idea going around of showing people’s reactions to situations. One example is a Carrie “prank,” which seems a little extreme. Does this go too far with entertainment marketing? I think it might because that could have caused someone to have a heart attack.
This article shows that telling a story really does matter. Macy’s is losing customers in women’s clothing because it is known to be messy and disorderly. They need to tell a new story of customer service and cleanliness to really succeed in the changing market.
Successful people all do similar tasks in the morning. Of course, this does not mean you will also be successful, but the story of this article makes people think that they might, which is why the article has become so popular.
Storytelling can be difficult for some people. That is why someone has a blog on how to tell a story, and different ideas to get your point across.
There is concrete evidence that explains why stories are such a powerful way of expression. Lifehacker explains the science and shows that storytelling really is important and should be used. Our brain is activated when a story is told, and our brain is not when we see a Powerpoint filled with bullets. Simple as that.
Although this is not quite a “Game Changing Marketing Campaign” it is in the realm of a game changer. Volkswagen invented the three point seat belt, which is much safer than just the one belt, and allowed free reign on the idea. This is really what companies should be about, and really tells a story about Volkswagen. The company is willing to give up money for the safety of other people. It is not a money hungry company, and it is legitimately concerned with the safety of drivers and passengers.
Mike May is such an inspiration. He has quite an interesting life story; blinded at 3 and regained sight in his 40’s. He is great at telling his story through some of his journal entries posted on the Guardian. His story really reminded me of how much we take for granted, even things that don’t seem positive. Being blind, I’m sure, is not on anyone’s bucket list. But still, blindness just becomes a way of life when you are blind (of course), and being able to see would come as a great shock and a new life.
Life is just so intricate and sacred. He says in his journal that he feels uncomfortable when looking into a persons eyes, as it is so intimate. People are really quiet exposed by small things, such as their eyes.
People who have sight take it for granted; not because it is better than not seeing, because really however you are born is just the way it is, but because there is so much wonder in seeing. I can’t say the same about being blind, as I am not, and I know there are amazing things blind people can do that seeing people cannot, but sight is so amazing. To be able to see emotions on peoples faces, understand pictures, and see the wondrous things around us is just so amazing to me.
My blog is awesome because it has a variety of information, from videos to pictures to quotes. It is informative and interesting.