Rafael Ortiz is a great story teller. He is an adventurer who “runs” waterfalls, meaning he, essentially, rides his kayak down them. A few days ago he decided not to run Niagara Falls because he did not feel the same energy he normally does. Here is his statement: Not often it hurts so much to […]
This picture says it all. Traditional publicity is all about interruptions and does not inform and pull in the viewer. Content marketing, much like guerilla marketing, is all about the information using multi-media devices. Although people want to stick to how they’ve always done it, the traditional way is not always the best.
Google just ended a competition, which they describe, with this question, “What happens when you give hundreds of student teams across the world an AdWords online advertising budget of US$250 and three weeks to help a local business improve their marketing campaign?” The campaign can be for a nonprofit organization. This would have been a really […]
This recent post I saw about different types of maps was really cool and pulled me in. I initially did not expect to spend 5 minutes just look at these pictures, but I couldn’t stop! The colors are great, and ideas are funny and informative.
According to Business Week, the new Gmail has improved ad filters, which might hurt companies that market over the web such as Ebay, that sends its users updates and entices the user to buy more products. For the most part, there has not been much of an impact of the amount of emails opened; actually […]
Upworthy is a really cool website, all about sharing interesting links and videos. UpWorthy defines itself as “social media with a mission: to make important stuff as viral as a video of some idiot surfing off his roof.” People submit interesting links and other people can go and watch them. Simple but addicting. Once you watch one video, it’s […]
Everybody knows that people do not have access to water, but they aren’t always thinking about it. This ad raises awareness and makes you feel guilty about buying water in a machine, when other people have no access at all; thus people will donate money to UNICEF. This ad is very confrontational. Although […]
This marketing idea is very clever. It targets the people that would be interested in shark attacks; beach goers. People would probably post pictures of the board which would just be free marketing, and the shark bite out of the surf board is enticing.
Everyone has wished they were famous at some point… the walker-by becomes involved in the ad and forces the viewer to at least glance to see what the ad is about. Grabs the attention of those around.