Fitness First and UNICEF Campaign




Everybody knows that people do not have access to water, but they aren’t always thinking about it. This ad raises awareness and makes you feel guilty about buying water in a machine, when other people have no access at all; thus people will donate money to UNICEF.


This ad is very confrontational. Although it can be embarrassing for some, it does get the point across and might humiliate a person into joining the gym. This may not be the most inspiring ad, but it is still upfront and works.


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