De Beers: A Diamond Is Forever

De Beers 1De Beers, a jewelry company, is the first company that really pushed diamond rings for engagement rings. They began their campaign by saying, “a diamond is forever,” which directly connects the engagement ring to the length of a marriage. Everyone wants an everlasting marriage, and the only way to guarantee that is by proposing with a diamond ring. This campaign clearly worked because everyone thinks of engagement when they think of a diamond ring, and vice versa.


De Beers 2

 

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One thought on “De Beers: A Diamond Is Forever

  1. Pingback: 22 Companies With Really Catchy Slogans & Brand Taglines | Steve Johnson

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