The Internet

The internet is unlike any other marketing tool, and Seth Godin says it finest.

The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you’ve ever been able to create before.

Companies who face marketing problems should turn to the Internet. It is so easy to directly communicate with potential buyers, and it does not cost much.

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