This vitamin water is great, but does not have direct brand placement. The ad shows Vitamin Water’s belief, #makeboringbrilliant. The beginning of this ad seems just like another typical beggar on the subway. He ends up telling the subway people that he is actually doing very well. At first, people feel unwelcoming, but after he tells them his story, they realize he is actually only asking them for handshakes, which they happily give to him. Although Vitamin Water is not at all present during the actually footage, the ad still gets their idea across.