This is a general rule for all companies using social media. This was found here.
- Four should be pieces of content from your influencer target that are also relevant to your audience. This means that 67 percent of the time you are sharing content that is not yours, and calling attention to content from your influencer group.
- One piece should be original, educational content that you have created.
- One piece should be sales-related — like a coupon, product notice, press release, or some other piece of content that no one will likely pay attention to.
This formula sounds pretty good, as I would probably follow a company who posted like this, even if it is not exactly to the formula.