Although this is not quite a “Game Changing Marketing Campaign” it is in the realm of a game changer. Volkswagen invented the three point seat belt, which is much safer than just the one belt, and allowed free reign on the idea. This is really what companies should be about, and really tells a story about Volkswagen. The company is willing to give up money for the safety of other people. It is not a money hungry company, and it is legitimately concerned with the safety of drivers and passengers.