http://www.unmarketing.com/ Really interesting site. Relationships build marketing. Advertisements
Instead of starting with the question, “what are all the things our consumers want to hear from us?” they are starting with “what do we want to say to our consumers in this YouTube video?” The result is silo-driven content creation that doesn’t necessarily align with customer needs and desires. It’s business as usual. This […]
There is a new marketing idea going around of showing people’s reactions to situations. One example is a Carrie “prank,” which seems a little extreme. Does this go too far with entertainment marketing? I think it might because that could have caused someone to have a heart attack.
http://finance.yahoo.com/blogs/big-data-download/why-macy-may-missing-report-144355816.html This article shows that telling a story really does matter. Macy’s is losing customers in women’s clothing because it is known to be messy and disorderly. They need to tell a new story of customer service and cleanliness to really succeed in the changing market.
Successful people all do similar tasks in the morning. Of course, this does not mean you will also be successful, but the story of this article makes people think that they might, which is why the article has become so popular.