Macy’s Missing Out

http://finance.yahoo.com/blogs/big-data-download/why-macy-may-missing-report-144355816.html

This article shows that telling a story really does matter. Macy’s is losing customers in women’s clothing because it is known to be messy and disorderly. They need to tell a new story of customer service and cleanliness to really succeed in the changing market.

Image

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s