Company Relations

Instead of starting with the question, “what are all the things our consumers want to hear from us?” they are starting with “what do we want to say to our consumers in this YouTube video?” The result is silo-driven content creation that doesn’t necessarily align with customer needs and desires. It’s business as usual.

This quote really captures the mindset of companies. I believe companies need to send out more consumer based information more than information that the company wants to broadcast.


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