Just Do It.

The Nike “Just Do It” campaign launched Nike to amazing heights. Surprisingly, at one point in time, Reebok sold more shoes than Nike. Then, when this campaign was launched, Nike sales rose to the billions; in 1988 Nike sales were at $800 million, and in 10 years, 1998, Nike sales were $9.2 BILLION. This simple […]

Think Small

In 1960 Volkswagen began a Think Small campaign. After WWII many Americans were not interested in buying small cars, let alone German cars. The ad did not try to change people’s perception on the car, but rather play to their expectations. The campaign shows that companies should not lie about their products; shortcomings are only […]