Although this is not quite a “Game Changing Marketing Campaign” it is in the realm of a game changer. Volkswagen invented the three point seat belt, which is much safer than just the one belt, and allowed free reign on the idea. This is really what companies should be about, and really tells a story […]
The Got Milk campaign by the California Milk Processor Board was an instant hit. The slogan was simple, straight forward, and inviting. Most people drink milk, but not everyone conscientiously thinks about their choice to drink milk. Once this slogan hit ads, milk sales rose 7% in one year.
De Beers, a jewelry company, is the first company that really pushed diamond rings for engagement rings. They began their campaign by saying, “a diamond is forever,” which directly connects the engagement ring to the length of a marriage. Everyone wants an everlasting marriage, and the only way to guarantee that is by proposing with […]
The Nike “Just Do It” campaign launched Nike to amazing heights. Surprisingly, at one point in time, Reebok sold more shoes than Nike. Then, when this campaign was launched, Nike sales rose to the billions; in 1988 Nike sales were at $800 million, and in 10 years, 1998, Nike sales were $9.2 BILLION. This simple […]
In 1960 Volkswagen began a Think Small campaign. After WWII many Americans were not interested in buying small cars, let alone German cars. The ad did not try to change people’s perception on the car, but rather play to their expectations. The campaign shows that companies should not lie about their products; shortcomings are only […]