These ads both play to the viewers emotion. A person seeing this is instantly moved and wants to donate to the cause.
These ads are really cool and creative. The garbage can targets people who smoke and plays to the message. The headache ad is creative because it incorporates the message into the stand it is on.
Frontline floor ad which is difficult to see from the ground. This ad is funny and gets people involved in the ad itself.
This picture says it all. Traditional publicity is all about interruptions and does not inform and pull in the viewer. Content marketing, much like guerilla marketing, is all about the information using multi-media devices. Although people want to stick to how they’ve always done it, the traditional way is not always the best.
Everybody knows that people do not have access to water, but they aren’t always thinking about it. This ad raises awareness and makes you feel guilty about buying water in a machine, when other people have no access at all; thus people will donate money to UNICEF. This ad is very confrontational. Although […]
This marketing idea is very clever. It targets the people that would be interested in shark attacks; beach goers. People would probably post pictures of the board which would just be free marketing, and the shark bite out of the surf board is enticing.
Everyone has wished they were famous at some point… the walker-by becomes involved in the ad and forces the viewer to at least glance to see what the ad is about. Grabs the attention of those around.