BGR

This blog is actually powered by WordPress. It is to inform people on new phone and tech innovations using reviews, pictures, and just informative articles. It’s super colorful and engaging.

One cool idea they have written about is the idea of the Phone Blok. It is essentially a customizable phone. Instead of buying a new device every time there is new technology, the person can just change that specific part of their phone. For example, if a person wants a better camera on their phone, they can just exchange their “camera block” with a newer “camera block.” This would help to reduce electronic waste and help customers save money.

Social Media 4-1-1

This is a general rule for all companies using social media. This was found here.

  • Four should be pieces of content from your influencer target that are also relevant to your audience. This means that 67 percent of the time you are sharing content that is not yours, and calling attention to content from your influencer group.
  • One piece should be original, educational content that you have created.
  • One piece should be sales-related — like a coupon, product notice, press release, or some other piece of content that no one will likely pay attention to.

This formula sounds pretty good, as I would probably follow a company who posted like this, even if it is not exactly to the formula.

NBC Sports Network

This video is like an SNL skit, easy to understand and comical. The video clearly shows what it is advertising through a story, an American football coach, turned “football” coach in England. It pokes fun at American football, but not in a sarcastic, offensive way, but a witty, genuinely funny manner.

Vitamin Water

This vitamin water is great, but does not have direct brand placement. The ad shows Vitamin Water’s belief, #makeboringbrilliant. The beginning of this ad seems just like another typical beggar on the subway. He ends up telling the subway people that he is actually doing very well. At first, people feel unwelcoming, but after he tells them his story, they realize he is actually only asking them for handshakes, which they happily give to him. Although Vitamin Water is not at all present during the actually footage, the ad still gets their idea across.

The Internet

The internet is unlike any other marketing tool, and Seth Godin says it finest.

The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you’ve ever been able to create before.

Companies who face marketing problems should turn to the Internet. It is so easy to directly communicate with potential buyers, and it does not cost much.